When it comes to your website being found on Google, there are a number of very important factors to consider. The days of filling your website with the same keyword to rank well have now gone, and in fact while ensuring your website had a good keyword density, overusing the same or similar keyword too many times can penalize your site. Search Engine Optimization is all about ensuring your website content and the ‘neighbourhood’ of sites you are linked to are all relative to your business.
This means good quality content, backlinks to sites that have a good reputation and a good relevance to your site or industry, and that your own relevance across all aspects of the internet are strong and supported by social media networks, so that overall your online brand is perceived as the authority in your profession.
While on-page SEO is still relevant to identify what you do, where you are and who you are, your online SEO strategy needs to go beyond this to create an amazing search engine ranking that beats your competitors.
Lime web Media can help get your website to the top of the search engines with a free SEO assessment of your website, and a great online SEO strategy that really works.
We analyze every website individually to work out the best search engine optimization strategy that suits your website and target audience.
Search Engine Optimization or SEO guarantees that your website is visible in any relevant search engine and thus increase the chances that your website will be taken note of by a search engine. SEO is a best practice that is adopted so as to increase the rating or ranking of a website. Thereby, this practice would gather more search traffic from just the use of ‘organic’, ‘natural’, ‘free’ search results on the search engines. If a site ranks higher in organic search results, then it is apparent that the website can expect good user traffic.